Established in 1995, Sobia Nazir has redefined Pakistani womens retail, making designer fashion accessible. As the countrys premier brand, it boasts a diverse range, from prêt a porter to couture, offering affordability without compromising on quality and innovation. With an extensive retail presence and global reach, exporting to six countries, including India, the UK, and the USA, Sobia Nazirs nine
distinct brands cater to various tastes. Celebrating seasons and occasions, the brand blends traditional and modern elegance, showcased in prestigious events like Dubai, London, and Lakme Fashion Week. Sobia Nazir: where style meets affordability, crafted by an Islamabad-based team of 850 professionals.
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