Founded by Robert Greenberg and his son Michael in 1992, Skechers is an American lifestyle and performance footwear company headquartered in Manhattan Beach, California. Initially known for utility-style boots and skate shoes, Skechers gained popularity in the mid-1990s with its trendy Skechers Energy sneakers. The brand diversified its offerings with innovations like Skechers Memory Foam and
expanded into athletic and casual footwear. Skechers has achieved global prominence through strategic marketing, celebrity collaborations, and sponsorship of high-profile events, maintaining a strong market presence with a blend of diverse products and effective marketing strategies.
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