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In 2013, ETHNIC, the iconic Pakistani clothing brand, took its maiden stride into the fashion industry. Since then, it has emerged as the epitome of fashion-forward innovation, transforming the Pakistani fashion landscape. Renowned for its experimental and creative approach, ETHNIC has become synonymous with trendsetting clothing.

Over the years, it has redefined fashion in Pakistan, introducing a level of style and creativity that has captivated fashion enthusiasts. As a pioneer in the industry, ETHNIC continues to shape the narrative of Pakistani fashion with its avant-garde and cutting-edge designs.



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